A website represents a business to millions of users across the globe. It is as important as the brand itself. In fact, a website helps to create a brand, online presence, and a considerable market share. As a result, a website is a very important factor to take your business to greater heights which would not be possible with traditional marketing and PR relations.

Designing Steps

 

 

Your website can be any of the following types:

 

 

Corporate Website

 

A website has a special prestige in the corporate world. Even though, a website may not play an active role in sales, it does attract leads, traffic, business opportunities. In many ways, the website serves as a medium to communicate with customers and business partners. Here's a list of features that are a must for any corporate website:

 

Blog - A Blog is a forum that allows a two-way communication between the customer and the company.

 

Discussion Board or a Chat Room - This option is similar to a blog. However, it allows a single topic to be discussed and published in discussion threads. Any number of people - customers, employees, experts, or sales executives - can participate in the discussions.

 

News and Articles - Managed by content team and experts, this option can be broadly classified as the news section and the articles section. The updated news is monitored by the content syndicates along with RSS utility. Articles are written by experts.

 

Knowledge Base or Resource Center - This is an information hub that stores and distributes various information kits, such as PDFs, CAD files, documents, etc.

 

Site Search - The site search is a text area or a dynamic search area which allows users to type in the information they are looking for. Allowing site visitors to quickly and easily find information they are looking for.

 

Calendar - This specialized calendar offers a chronological data on events. Event forms and invites are also posted in this section to allow interested visitors to sign up.

 

E-commerce Website

 

E-commerce websites are sites which directly provide sales through online transactions. As such, its design must be absolutely user-friendly and appealing. If not, the site would soon lose its attractive power.

 

A typical e-commerce site would have features to track online sales, visitor analysis and their behavior, shopping carts, Paypal or similar online transaction facility, among others. Last but not the least; you must keep a separate fund to maintain and upgrade the website.

 

Take a look at the features which are normally associated with an e-commerce website: